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We are looking for a highly creative and analytical Paid Media Associate. You will be responsible for ideating and executing ads across various platforms. Your central goal is to help generate quality leads across all digital advertising platforms and manage the media budget.
Our ideal candidate is someone with experience in Digital Marketing with a strong hand in Paid Media. In addition to being a great communicator, you will also demonstrate excellent analytical skills for continuous data-driven optimization.
As part of an organization, you will play a critical role in bringing sales to the company.
Responsibilities and Duties:
- Develop, execute, manage and analyse all aspects of the company’s paid marketing strategy across the following channels: Google, Youtube, Facebook & Instagram.
- Create and manage campaigns on Google Ads (Search, Display, Video), Facebook Ads Manager, Bing Ads, Quora Ads & Linkedin Ads Manager.
- Do consumer profiling to define Target Audience & draw Consumer insights & map digital touchpoints for all Paid Media Channels.
- Write and test strong ad copies/content for all platforms.
- Be proficient in MS Excel & Google Sheets for any type of database cleaning before uploading them to the Facebook custom audience.
- Monitor and analyze cross-channel (Google, Facebook, Instagram, Bing, etc) tracking & conversions in our CRM to optimize media buying and identify new growth opportunities.
- Monitor and analyze metrics on all channels (Google, Facebook, Instagram, Bing, etc) to track campaign performance, targets and goals, including providing detailed ROI analysis and forecasting based on the Ad spends.
- Giving a brief to the designer on how the creative/video will look for any paid media channel.
- Ideate and strategize landing page content for lead generation and ads.
- Have a knack for on-page and off-page SEO & an overall understanding of Digital Marketing.
Required Experience and Qualifications:
- A Degree or Course in Digital Marketing is preferred.
- Excellent control on – Keyword Bidding, Ad copy writing, Re-marketing, Keyword match-type strategies & Landing page testing.
- Strong analytical background, with a great understanding of Google Analytics
- Good with numbers & logic (not math) to reverse calculate spends based on goals for media buying.
- Preferred to have basic knowledge of WordPress, Email & SMS Marketing & Marketing Automation on CRMs.
- Minimum 1-2 years of experience in Ads execution
- Comfortable working from the office – Mumbai
As per Industry